TACO CABALITTO 

Taco Cabalitto is a bold and fresh restaurant brand. I led my team to capture its fresh essence. Being a new Tex-Mex restaurant but not the first, I felt it was incredibly important for their identity to stand out from the rest. I designed the logo and crafted their brand identity to reflect as such – bold, edgy, and clean. I created a brand family with the main logo featuring a silhouetted horse with simple Mexicano triangles, establishing the construct of sharp edge cropping, exhibiting an edgy, lively restaurant. The photography is intended to be bold and enticing. Not only did I birth this brand at MIP as the Creative Director, but I also designed their original menus, print ads, and social media.

Logo Design  |  Brand Identity  |  Menu Design  |  Social Media Strategy & Content  | Print Advertising