ROXY SURF

At One Trick Pony, I had the absolute thrill of collaborating with ROXY. At this time, I was an Associate Art Director, Photography Assistant, and even a foot model! Yes, a foot model! Dreams came true with this project. Together, us ponies created attractive web features for ROXY’s site and a unique microsite presenting their flip flops to the web with the campaign “Flippin’ Great”.

My friend Jamie and I were beyond excited to model the flip flops at an in-house photoshoot at the pony headquarters. I also assisted with editing and setting the images to look as though they were right on the beach. The microsite was super immersive; the sound of the ocean helped transport the user to their happy beach place. It featured different flip flops on our feet that one could scroll horizontally to select a pair that caught their eye, and by clicking, learn more and make a purchase.

Our team also had a blast putting together fun interactive content for Facebook, like questionnaires about themselves to help users decide which pair of flip flops was right for them. And we didn’t stop there – we worked on storyboards for YouTube and social media too. Furthermore, I was in charge of designing and directing online banner ads. All with subtle messaging, but ultimately with a sales CTA to drive users to purchase apparel from the “Let the Sea Set You Free” campaign.

Art Direction  |  Campaign Development  |  Social Media Content & Strategy  |  Promotional Microsite Concept & Development  |  Digital Advertising  |  Photoshoot Assistant  |  Post Production Photography  |  Foot Model