RISE CANNABIS
I found immense satisfaction in my role as a freelance Art Director at Storious collaborating with the RISE Cannabis advertising team. I directed campaign art and videos, designed key art for various archetypes, and illustrated blog content. I created effective marketing materials reaching RISE’s target audience across multiple platforms, including larger campaigns like ‘The War on Drugs,’ ‘LIT News’,’ and ‘Cannabis Class’ alongside new product promotions.
Designing blog content expanded my knowledge and creativity, seamlessly transitioning into email campaigns via HubSpot. These assets featured animations and videos for Instagram, online banner ads, and were repurposed for email campaigns.
Additionally, I designed animated social media stickers, crafted YouTube videos, developed in-store signage, and produced holiday-themed key art. Throughout, I maintained strict adherence to RISE’s brand guidelines and navigated diverse cannabis industry regulations.
Social Media Strategy & Content | Website Blog Illustration & Content | Website Features | In-House Promotional Advertising Materials | Digital Advertising | Animated Social Sticker Series | Product Promotion
RISE CANNABIS
I found immense satisfaction in my role as a freelance Art Director at Storious collaborating with the RISE Cannabis advertising team. I directed campaign art and videos, designed key art for various archetypes, and illustrated blog content. I created effective marketing materials reaching RISE’s target audience across multiple platforms, including larger campaigns like ‘The War on Drugs,’ ‘LIT News’ and Cannabis Class’, alongside new product promotions.
Designing blog content expanded my knowledge and creativity, seamlessly transitioning into email campaigns via HubSpot. These assets featured animations and videos for Instagram, online banner ads, and were repurposed for email campaigns.
Additionally, I designed animated social media stickers, crafted YouTube videos, developed in-store signage, and produced holiday-themed key art. Throughout, I maintained strict adherence to RISE’s brand guidelines and navigated diverse cannabis industry regulations.
Social Media Strategy & Content | Website Blog Illustration & Content | Website Features | In-House Promotional Advertising Materials | Digital Advertising | Animated Social Sticker Series | Product Promotion
