Make !t Flop

I chose not to link this role to the company’s website due to my overall experience there.

During my time there, I stepped into a Creative Director role during major internal changes after the owner left. I supported both creative direction and internal operations, including IT and hiring. I worked closely with a small team and external partners such as neKEY and InCore to support digital production, despite the company’s public positioning of its internal capabilities.

Over time, I encountered inconsistencies in communication and role representation. During the COVID-19 pandemic, I followed New Jersey’s stay-at-home guidance when a return-to-office directive conflicted with it. Though I remained available and expected to return to the schedule, my departure was later mischaracterized as a voluntary resignation.

Despite these challenges, I remained focused on producing strong, high-quality work in a fast-moving, small-team environment.

With a team of four or fewer, I remained highly hands-on and produced high-quality work. This page highlights selected projects from that period, reflecting the depth of my experience.