ROBERT’S FINE JEWELRY 

Working with Robert’s Fine Jewelers, my team at MIP, injected a beachy, playful vibe into their established aesthetic. While a logo overhaul was off the table, we expanded their color palette, introduced a clean sans serif font, along with a fun Swedish fish motif. These candies provided a delightful shopping experience throughout their stores. As Creative Director, I transformed limited resources into a compelling brand identity, resulting in successful projects like billboards and collaborations with brands like FOREVERMARK. We also tailored postcards for their boomer demographic, executed targeted email campaigns, and engaging social media content for younger, marriage-focused clients.

Seasonal & Promotional Campaigns  |  Outside & Print Advertising  |  Social Media Content & Strategy 

ROBERT’S FINE JEWELRY 

Working with Robert’s Fine Jewelers, my team at MIP, injected a beachy, playful vibe into their established aesthetic. While a logo overhaul was off the table, we expanded their color palette, introduced a clean sans serif font, along with a fun Swedish fish motif. These candies provided a delightful shopping experience throughout their stores. As Creative Director, I transformed limited resources into a compelling brand identity, resulting in successful projects like billboards and collaborations with brands like FOREVERMARK. We also tailored postcards for their boomer demographic, executed targeted email campaigns, and engaging social media content for younger, marriage-focused clients.