Shake shack

As Shake Shack was just becoming a superstar restaurant, I had the honor of contributing to their brand evolution. Danny Meyer’s vision came to life at Pentagram in NYC, and One Trick Pony inherited the new brand. As a Graphic Designer, my role involved creating diverse branding assets and supporting the company’s global expansion. 

My responsibilities ranged from animations to be featured on their homepage to large scale mall and building signage, as well as creating specialized event collateral, to simply updating their custard calendars. Among these, my proudest achievement was the Statue of Liberty illustration—an emblematic symbol of my creative contribution.

Website Feature Concept & Design  |  Custom Illustration  |  Outdoor & Print Advertising  |  In-house Promotions