THE WOO HOO

As thier Creative Director, I took on the exciting challenge of creating a new brand from scratch for The WOO HOO, an ice cream shop and restaurant in Long Beach Island. Working closely with the owners, we developed a brand identity that would stand out in a competitive market. Beginning with the logo, I created a fun and playful design that reflected the shop’s vibrant and welcoming atmosphere. From there, we developed a cohesive visual language for all touchpoints, including color palettes, typography, and graphics for signage, menus, and social media. Our goal was to make The WOO HOO a must-visit destination for ice cream and dining, appealing to families, beachgoers, and tourists alike.

Logo Design  |  Brand Identity  |  Menu Design |  Print Ads  |  Custom Illustration | Custom Menu Signage